Our Vision

At Pretty in Ink, we believe that beauty is more than skin deep. It's about confidence, self-expression, and feeling your best every single day. Our mission is to enhance your natural beauty with the artistry of permanent makeup, allowing you to wake up feeling radiant and ready to face the world.

Lori-Ann Butcher: The Heart Behind Pretty in Ink

Hi, I'm Lori-Ann Butcher, the founder and driving force behind Pretty in Ink. As a fully qualified, licensed, and insured permanent makeup specialist based in the picturesque town of Hythe, Kent, I've dedicated my life to the craft of cosmetic tattooing.

When I'm not in my studio transforming lives one stroke at a time, I'm investing in my education. From attending masterclasses with the industry's most renowned artists to completing advanced courses, I ensure I'm always up-to-date with the latest trends, techniques, and health and hygiene standards. This commitment guarantees that every client receives the best and safest treatment possible.

I'm often asked why I chose this path. The answer is simple: passion. I genuinely believe that everyone deserves to feel beautiful. Watching my clients glow with newfound confidence is a reward beyond measure. It's not just about the makeup; it's about the joy, the smiles, and the stories shared. I'm grateful for the incredible people I've met over the years and the trust they've placed in me.

Our Treatments

Permanent Eyebrows

Our eyebrow treatments are designed to enhance the entire eye area. Whether you're looking to replace missing ends, add hairs to sparse areas, or simply want more symmetry & definition, we craft natural, fuller-looking brows tailored to your unique features.

Permanent Eyeliner

Say goodbye to smudged eyeliners! Our permanent eyeliner treatment ensures you wake up with beautifully defined eyes every day. It's 100% stay-put makeup that's both natural and noticeable.

Permanent Lip Enhancement

Receding lip colour? Desire a fuller pout? Our lip enhancement treatment revives and defines your lips, giving them a fresh, youthful appearance.

Consultations

Your journey with us begins with a comprehensive consultation. Completely free of charge and without obligation, this session allows us to understand your vision, answer any questions, and ensure you're comfortable with the process. We'll discuss treatment options, show you our work environment, and even provide a patch test to ensure no allergies. Once you're ready, a small deposit secures your appointment, bringing you one step closer to unveiling your enhanced beauty.

Join Us

Located at Spring House, 141 High Street, Hythe Kent, CT21 5JL, our studio is a sanctuary of transformation and rejuvenation. Whether you're a returning client or new to the world of permanent makeup, we invite you to experience the magic of Pretty in Ink.

Thank you for being a part of our journey. We can't wait to be a part of yours.

Warmly,
Lori x